“Winning the women’s world cup”: gender, branding, and the Australia/New Zealand As One 2023 social media strategy for the FIFA Women’s World Cup 2023™

Adam Beissel, Verity Postlethwaite, Andrew Grainger

Research output: Contribution to journal › Journal Article › peer-review

19 Citations (Scopus)

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Winning the 2023 FIFA Women’s World Cup: Sport Mega-Events, Gender, Branding, and the Australia/New Zealand As One 2023 bid strategy for the 2023 FIFA Women’s World Cup™
Beissel, A. (Speaker), Grainger, A. (Speaker) & Postlethwaite, V. (Speaker)
23 Apr 2022
Activity: Talk or presentation types › Oral presentation at Conference
Beyond the bottom line? Gender, branding and the Australia/New Zealand AsOne 2023 bid strategy for the 2023 FIFA Women's World Cup
Postlethwaite, V. (Speaker), Beissel, A. (Speaker) & Grainger, A. (Speaker)
19 Apr 2021
Activity: Talk or presentation types › Oral presentation at Conference

Activities