Understanding the Scope of In-Store C2C Influence in Retailing.

Alex Kay, Richard Nicholls

Research output: Contribution to conference › Abstract

Original languageEnglish
Publication statusPublished - 2019
EventAcademy of Marketing Conference 2019: When you tire of marketing you tire of life - London, United Kingdom
Duration: 2 Jul 2022 → 4 Jul 2022

Conference

ConferenceAcademy of Marketing Conference 2019
Country/TerritoryUnited Kingdom
CityLondon
Period2/7/22 → 4/7/22

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