Abstract
This method note presents Q methodology as a useful tool for evaluators to add to their practice toolbox. Q methodology, which involves both quantitative and qualitative techniques, can help researchers and evaluators systematically understand subjectivity and the communicability of opinions and perspectives. We first provide an overview of Q methodology, followed by a brief summary of how evaluators are using Q, and an explanation of the steps for implementing Q methodology. Either by itself or with other methods, the potential uses of Q methodology in evaluation are diverse. For practical demonstration, we describe how Q methodology was used in a recent evaluation in the UK to understand stakeholder subjectivity within the program. We then reflect upon the pros and cons of using Q in program evaluation, concluding that it constitutes a worthwhile tool for evaluating complex programs. Keywords: Q methodology, methods, quantitative, qualitative, subjectivity
Original language | English |
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Pages (from-to) | 439-453 |
Number of pages | 15 |
Journal | American Journal of Evaluation |
Volume | 42 |
Issue number | 3 |
DOIs | |
Publication status | Published - 1 Sept 2021 |
Externally published | Yes |
Keywords
- Q methodology
- qualitative methods
- quantitative methods
- subjectivity