Animal-visitor interactions in semi-contrived tourism settings: A study of ‘Meet & Greets’ in UK zoos

Animal-visitor interactions are common in captive-wildlife tourism settings, but there is a lack of research exploring what is on offer. This study defines and examines ‘Meet & Greet’ animal experiences in UK zoos within the context of the wider wildlife tourism industry, considering the differences between semi-contrived and fully-contrived interactions. From analysing the websites of members of the British and Irish Association of Zoos and Aquariums, the results show that Meet & Greets are frequently offered by zoos in the UK, but that these zoos do not always explicitly describe what the interaction involves. We propose that there is a need for more research on Meet & Greets, particularly looking at how zoos advertise these experiences and how they are perceived by potential participants, as there is a danger that accredited zoos could inadvertently be promoting the exploitation of animals for photo prop opportunities in other tourist settings.