Project Details
Description
The project aims to support the England and Wales Cricket Board (ECB) in developing a robust, scalable methodology to help cricket clubs across England and Wales better understand the demographics of fans attending match days. By generating high-quality insight, the initiative will enable the ECB to strengthen its evidence base around participation, inclusivity and fan engagement, ultimately informing a more inclusive approach to governance and community outreach.
The methodology—designed to be practical, ethical and club-friendly—has been initially piloted at Gloucestershire County Cricket Club. The pilot was well received by fans, produced strong response rates, and has generated a report currently being prepared for presentation to the ECB. The process is intended to be rolled out nationally for the 2026 season
The methodology—designed to be practical, ethical and club-friendly—has been initially piloted at Gloucestershire County Cricket Club. The pilot was well received by fans, produced strong response rates, and has generated a report currently being prepared for presentation to the ECB. The process is intended to be rolled out nationally for the 2026 season
Layman's description
Helping support the ECB develop a research methodology that can be used to better understand the demographic of match day attending supporters.
| Short title | ECB Research |
|---|---|
| Status | Active |
| Effective start/end date | 1/11/25 → … |
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