Projects per year
Personal profile
Overview
A Senior Lecturer and Program Manager with a passion to explore commercial activity and strategic developments in professional sports.
Research interests
Sport Marketing Communications, Management, Management and Evaluation of Sponsorship, Consumer behaviour, Branding of Sports Properties, Strategic Development of Sport & Sport Organisations, Service Quality in Sport and Leisure, Strategic Collaboration and Relationships, Commitment in Sponsorship Deals, Fan Behaviour in Professional Sport.
Education/Academic qualification
Sport Management, MA
Fingerprint
Dive into the research topics where Michael Green is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 5 Finished
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The impact and effectiveness of the Be Active Wales fund on community clubs
1/2/23 → 14/7/23
Project: Consultancy project
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A needs analysis of Gloucester City based community sport organisations that can be supported by the services of the HSBH
1/2/23 → 14/7/23
Project: Consultancy project
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What is in a ‘Name’: Branding Gloucestershire County Cricket Club
1/11/22 → 14/7/23
Project: Consultancy project
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Cinderford Town AFC – A business plan to support club relocation
1/11/22 → 14/7/23
Project: Consultancy project
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Active Essex Systems Evaluation Social Media Audit
Kay, A., Green, M. & Harris, K., 2023, 28 p.Research output: Book/Report › Commissioned report
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The Emergent Practices of English Football Agents
Green, M. & Ghaye, T., 15 Mar 2021, (E-pub ahead of print) In: Journal of Global Sport Management. 21 p.Research output: Contribution to journal › Journal Article › peer-review
Open AccessFile1 Citation (Scopus)126 Downloads (Pure) -
“To what extent do football organisations and networks allow individuals to ‘thrive’?”
Green, M. & Ghaye, T., 26 Oct 2018, In: Managing Sport and Leisure. 23, 1-2, p. 1-6 6 p.Research output: Contribution to journal › Editorial
Open Access -
The impact of social networks in the development of a personal sports brand
Green, M. R., 2016, In: Sports, Business and Management. 6, 3, p. 274-294 21 p.Research output: Contribution to journal › Journal Article › peer-review
Open AccessFile28 Citations (Scopus)1410 Downloads (Pure)
Prizes
Activities
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A New Element Of ‘TRANSFER’ That Football Academies Need To Embrace
Michael Green (Speaker) & Alex Kay (Speaker)
13 Sept 2323Activity: Talk or presentation types › Oral presentation at Conference
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The impact of funding on teaching and collaboration within the Sport department.
Michael Green (Speaker), Alex Kay (Speaker) & Kevin Ball (Speaker)
16 Jun 2023Activity: Talk or presentation types › Oral presentation at Conference
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Embedding Sustainability in Teaching: Case Studies from Across the Curriculum
Lucy Bearman-Brown (Speaker), Michael Green (Speaker), Clare Thomas-Pino (Speaker), Ben Klinkenberg (Speaker), Izzy Riley (Speaker), Philip Watson (Speaker) & Stephen Watson (Speaker)
17 Jun 2022Activity: Talk or presentation types › Oral presentation at Conference
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Reflecting on the Research in Professional Practice module: Three points of view
Verity Postlethwaite (Speaker), Alex Kay (Speaker) & Michael Green (Speaker)
17 Jun 2022Activity: Talk or presentation types › Oral presentation at Conference
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Forest Green Rovers: A Truly Sustainable Football Club
Michael Green (Speaker) & Lucy Bearman-Brown (Supervisor)
17 Jun 2022Activity: Talk or presentation types › Oral presentation at Conference