Michael Green
Calculated based on number of publications stored in Pure and citations from Scopus
20162023

Research activity per year

Personal profile

Overview

A Senior Lecturer and Program Manager with a passion to explore commercial activity and strategic developments in professional sports.

Research interests

Sport Marketing Communications, Management, Management and Evaluation of Sponsorship, Consumer behaviour, Branding of Sports Properties, Strategic Development of Sport & Sport Organisations, Service Quality in Sport and Leisure, Strategic Collaboration and Relationships, Commitment in Sponsorship Deals, Fan Behaviour in Professional Sport.

Education/Academic qualification

Sport Management, MA

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