Projects per year
Personal profile
Overview
A Senior Lecturer and Program Manager with a passion to explore commercial activity and strategic developments in professional sports.
Research interests
Sport Marketing Communications, Management, Management and Evaluation of Sponsorship, Consumer behaviour, Branding of Sports Properties, Strategic Development of Sport & Sport Organisations, Service Quality in Sport and Leisure, Strategic Collaboration and Relationships, Commitment in Sponsorship Deals, Fan Behaviour in Professional Sport.
Education/Academic qualification
Sport Management, MA
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Dive into the research topics where Michael Green is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 7 Finished
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The impact and effectiveness of the Be Active Wales fund on community clubs
Green, M. (PI) & Kay, A. (CoPI)
1/2/23 → 14/7/23
Project: Consultancy project
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A needs analysis of Gloucester City based community sport organisations that can be supported by the services of the HSBH
Green, M. (PI) & Kay, A. (CoPI)
1/2/23 → 14/7/23
Project: Consultancy project
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What is in a ‘Name’: Branding Gloucestershire County Cricket Club
Green, M. (PI)
1/11/22 → 14/7/23
Project: Consultancy project
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Cinderford Town AFC – A business plan to support club relocation
Green, M. (PI)
1/11/22 → 14/7/23
Project: Consultancy project
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Active Essex Systems Evaluation Social Media Audit
Kay, A., Green, M. & Harris, K., 2023, 28 p.Research output: Book/Report › Commissioned report
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The Emergent Practices of English Football Agents
Green, M. & Ghaye, T., 2 Oct 2023, In: Journal of Global Sport Management. 8, 4, p. 695-715 21 p.Research output: Contribution to journal › Journal Article › peer-review
Open AccessFile3 Citations (Scopus)537 Downloads (Pure) -
“To what extent do football organisations and networks allow individuals to ‘thrive’?”
Green, M. & Ghaye, T., 26 Oct 2018, In: Managing Sport and Leisure. 23, 1-2, p. 1-6 6 p.Research output: Contribution to journal › Editorial
Open Access -
The impact of social networks in the development of a personal sports brand
Green, M. R., 2016, In: Sports, Business and Management. 6, 3, p. 274-294 21 p.Research output: Contribution to journal › Journal Article › peer-review
Open AccessFile33 Citations (Scopus)1779 Downloads (Pure)
Prizes
Activities
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A New Element Of ‘TRANSFER’ That Football Academies Need To Embrace
Green, M. (Speaker) & Kay, A. (Speaker)
13 Sept 2323Activity: Talk or presentation types › Oral presentation at Conference
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Improve your social media game
Green, M. (Participant), Kay, A. (Participant) & Geltman, N. (Participant)
15 Feb 2024Activity: Participating in or organising an event types › Organising a workshop, seminar or course
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Project Darwin
Green, M. (Consultant), Kay, A. (Consultant) & Lamb, P. (Advisor)
26 Jan 2024 → 17 Apr 2024Activity: Consultancy types › Consultancy
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Get into Cricket Digital Marketing Workshop 1
Green, M. (Participant), Kay, A. (Participant) & Dawson, G. (Organiser)
14 Mar 2024Activity: Participating in or organising an event types › Participation in workshop, seminar, course
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Get into Cricket Digital Marketing Workshop 2
Green, M. (Participant), Kay, A. (Participant) & Dawson, G. (Organiser)
21 Mar 2024Activity: Participating in or organising an event types › Participation in workshop, seminar, course