Darcy Bornemann

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Personal profile


I work for Hartpury University as a Lecturer in the Animal and Agriculture Department, HE Process Advisor, and Academic Misconduct Advisor.  I also do sessional work for University of Gloucestershire as a part-time lecturer in Marketing and Business. My previous experience include subject specialist lectuerer for INTO Gloucestershire and lectuerer in marketing and busines and Research Fellow with the Royal Agricultural University.

I am a member of the

  • International Society for Anthrozoology,
  • Association for Consumer Research,
  • The British Academy Early Career Research Network
  • The British Horse Society, and
  • am a Fellow of the Higher Education Academy.

I specialise in bringing princples of consumer behaviour (i.e. motiviation, identity, and decision making) to understanding human animal interactions. Consequently, I module lead Animals in Society and contribute to various modules on aspects of wellbeing, human behaviour, and behaviour change.

My research interests center on consumer motivation with focus on animal ownership, and human-animal interactions. I am a passionate advocate for animal people (especially horse people), positive human behaviour change practices and research, and am open for collaboration in areas such as animal ownership, communication, decision making in human behaviour change, and human motivation.

Education/Academic qualification

Consumer Motivation, Doctorate, Why Do People Own Horses? The experiences of highly involved dressage horse owners in the United Kingdom, University of Gloucestershire

1 Jul 201616 Oct 2020

Award Date: 16 Oct 2020

External positions

Research Supervisor, University of Gloucestershire

6 Jan 2021 → …

Visiting Lecturer - Marketing, University of Gloucestershire

1 Sept 2019 → …


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