To examine how the successful Australia-New Zealand joint bid mobilized social media to construct and communicate an integrated hosting vision which interpellated multiple audiences (e.g., policy makers, the media, and the public) while strategically appealing to key decision-makers and, most importantly, FIFA, the awarding body.
How did the As One 2023 bid harness Twitter to communicate a hosting vision that appealed to multiple audiences while strategically, and successfully, resonating with contemporary FIFA politics.
What were the discursive frames and themes (co-)constructed through the As One 2023 bid’s digitally-media-focused public relations and branding campaign?
|Period||23 Apr 2022|
|Event title||North American Society for the Sociology of Sport Annual Conference: Inclusivity, Togetherness, Community, and the Sociology of Sport in a Post(?)-Covid World|
|Degree of Recognition||International|
Beyond the bottom line? Gender, branding and the Australia/New Zealand AsOne 2023 bid strategy for the 2023 FIFA Women's World Cup
Activity: Talk or presentation types › Oral presentation at Conference
“Winning the women’s world cup”: gender, branding, and the Australia/New Zealand As One 2023 social media strategy for the FIFA Women’s World Cup 2023™
Research output: Contribution to journal › Journal Article › peer-review