The impact of fellow shoppers on the customer experience in the retail environment: from the front-line employee perspective

Activity: Talk or presentation typesOral presentation at Conference


This presentation aims to identify new types of customer-to-customer interactions
(CCI) from the perspective of the front-line employee (FLE) within the retail environment. It aims to compare the viewpoint of the customer and front-line employee on CCI and examine how it can be managed.
Period15 Jul 2022
Event titleHartpury University Research & Knowledge Exchange Conference 2022
Event typeConference
LocationGloucester, United KingdomShow on map