Exploring sponsorship opportunities for Gloucestershire badminton team

Activity: Talk or presentation types › Oral presentation at Conference

Description

Exploring opportunities of sports sponsorship in Gloucestershire for Gloucestershire Badminton (county badminton teams). The method consisted of interviewing businesses and badminton players. Data was analysed using thematic analysis. Results showed various opportunities and limitations including cost, lack of engagement, and lack of return on investment. The opportunity for Gloucestershire Badminton is to engage with businesses and promote a sponsorship proposal document to businesses.
Period21 Aug 2024
Event titleHartpury Research and Knowledge Exchange Conference 2024
Event typeConference
LocationGloucesterShow on map
Degree of RecognitionLocal

Keywords

  • Sponsorship
  • Badminton
  • Sport